As Downturn Looms, Google Looks Recession-ProofWired: Tech Biz

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Wired Technology

• January 30, 2008
• 

  As Downturn Looms, Google Looks Recession-ProofWired: Tech Biz

  Posted: January 30th, 2008, 12:45am by Betsy Schiffman

  Google's dependence on ad revenue makes it particularly vulnerable to an economic recession, some experts say -- but others point out that the nature of its advertising may insulate Google from any downturn.