Analyst: Google's Click-Through Decline Is 'By Design'

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Wired Technology

• February 27, 2008
• 

  Analyst: Google's Click-Through Decline Is 'By Design'

  Posted: February 27th, 2008, 9:30pm

  Markets were spooked by a report Monday that showed click-through rates on Google advertisements dropped 7 percent from December to January. Buth that decline may have been due to deliberate changes Google made in its ad system, aimed at improving the quality of customer leads that its ads produce.