Breaking the Rules: Apple Succeeds by Defying 5 Core Valley PrinciplesWired: Tech Biz

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Wired Technology

• March 19, 2008
• 

  Breaking the Rules: Apple Succeeds by Defying 5 Core Valley PrinciplesWired: Tech Biz

  Posted: March 19th, 2008, 6:00am by Leander Kahney

  The valley rules and the Apple rules on cooperation, communication, playing nice, loving your customers and coddling your employees represent radically different business models.